Creative Team Retainer
Agency overview
Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.
Project overview
Depending on the affiliate or subsidiary brand, the target audience is decision-makers in the top telecommunications companies, managers of mining facilities, and companies interested in utilizing renewable natural gas and clean fuels.
Expand their creative throughput and quality.
Focused primarily on:
- Website design and build
- Video production, editing, and motion graphic
- Digital Marketing
Problem Statement
Pine Creek is experiencing growth and an increased demand to improve their online presence and digital marketing. In order to meet this demand, they aim to grow their creative capacity by partnering with an agency.
Opportunities
Website design & development
Website Performance
Motion Graphics
Continuous Power
Inala brand & content
Pinecreekrng.com
Lancerenergy.com
pinecreekpowersystems.com
Relevant work samples
National Geographic
CRV
Smilelove
Proxy
WestX Video
Citi Bike
Forward
Big Sky
Process & Deliverables
Uncovering Potential
The discovery phase focuses on defining the strategy, goals, and constraints of the project, focusing on the following deliverables:
- Requirements gathering
- Basic audience segmentation and brand messaging
- Sitemap and content mapping
- Keyword analysis and targeting by page
- URL naming and structure
- Design direction selection
Crafting with precision
As we delve deeper into design concepts, we become meticulous with every detail. We bring concepts from the discovery phase into the real world, refining every version into polished layouts, messages, and graphics.
- Image allocation and treatment
- Custom graphics to fit into page layouts
- Custom design of page layouts as time allows
The Intersection of Art and Engineering
The product begins to take shape in its final form, ensuring your vision is realized while meeting all technical requirements.
- Custom front-end development
- Integrations: CMS, Hosting, Google Analytics
- Core Search Engine Optimization (SEO) - SEO-friendly architecture, robots.txt, meta descriptions, title tags, header tags, image tags, and page interlinking.
- Responsive breakpoints from mobile to large screens.
- Quality Assurance (QA) testing
Releasing to the World
At various points in the build process, we will deploy the site to staging servers and allow the client to access it to review progress and test to ensure it works as expected. Once the site is launched to the public, Underbelly will be available to address any unforeseen issues should they arise. Underbelly will also train the client's staff on using the CMS.
Expectations
Communications through Slack.
Project Management and prioritization through Asana.
Flexible Creative Team Retainer: This method ensures the flexibility needed to accommodate evolving project dynamics. We will meticulously track the actual time and materials invested in each month. Rest assured, you will only be billed a flat monthly rate. This approach is particularly advantageous when the project’s scope may undergo adjustments during its course.
Services
Full-Service
Everything you need
Creative Team Retainers
Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work.
You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.
Branding
The Notes on branding.
Services
Product Photography
Show off your packaging.
Estimated Costs
Underbelly has created the following estimate based on our current understanding of the project. We've included a proposal for the monthly retainer. Additional proposals for content production will be provided upon request.
Retainer Estimate: 200 hrs / month $32,800
Video production: Low-end $5-15k, High-end, $30k-80k depending on shoot days, talent, locations, etc.