Underbelly Logo Animated

MVP App Build

Project Proposal
Oct 3, 2023
Prepared for
Ryan Welker
,
Aurelius Technologies Group
Prepared by
Anthony Lagoon
Founder
951-219-1512
anthony@underbelly.is
Underbelly Creative
343 W 400 S
Salt Lake City, Utah 84101
(801) 742-1431
www.underbelly.is

Agency overview

Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.

Strategy
  • UX research
  • User personas
  • Product roadmap
  • Brand
  • Content
  • Discovery sprints
  • Usability testing
Design
  • UI design
  • Brand identity
  • Illustration
  • Prototyping
  • Web design
  • Interactive
  • Video production
Technology
  • Full-stack
    Web applications
  • Mobile applications
  • SAAS implementation
  • Internal applications
  • CMS integration

Project overview

Start with alignment.
Target audience

Venture Capital Firms 

Business objectives

Problem Statement

Stakeholders at STG have identified the opportunity to test & validate a patented technology that will be used in assisting suicide prevention efforts among veterans. The app will be

Opportunities

No items found.

Relevant work samples

Tuned

Crafting a user experience dedicated to helping couples feel connected.

Insurance Web Application

Streamlining a personalized home insurance experience with Next.JS

Facebook Lead Ads

Improving the quality of leads gathered from Facebook ads and making it easier to follow up on them.

XBOX Time Shifted Comments

A companion app for XBOX Originals Entertainment.

Square Product Design

Helping Square design tools for sellers to manage risk and stay on top of their business.

Starbucks Windows App

Getting rewards points should be fun and unique. Here’s how we used physics in Windows Universal to help Starbucks achieve that.

Process & Deliverables

This creative process is designed to keep
Aurelius Technologies Group
and Underbelly aligned throughout the project and focus on resolving important decisions at the least expensive point in the project.
This will take place in four phases where any phase may overlap with each other.
01
Discovery
02
Design
03
Develop
04
Deliver

Timeline

Phase one: 
Discovery

Uncovering Potential

This phase is where curiosity meets intention. It’s a moment of seeking to understand the broader context, the user, the technological landscape, and the fundamental challenges. With these insights, we begin to imagine and articulate a clearer future. We are not just solving problems; we are framing opportunities, imagining what could be and dreaming about the improbable.

In this phase, we often stumble upon fresh avenues and unforeseen potentials. Given the inherently explorative nature of this phase, the timeline and budget may naturally evolve. Should any shift occur, our commitment is to provide clients with immediate implications of such changes.
A product design working session at Underbelly.
Phase two: 
Design

Crafting with precision

As we delve deeper into the design, we become meticulous with every detail. Every curve, every graphic, every interaction is refined to ensure a seamless and beautiful user experience. This is a tangible exploration of our ideas. 

Decisions made in the discovery phase may affect both time and cost estimates. If needed, new estimates will be created at that time.
Phase three: 
Develop

The Intersection of Art and Engineering

As designers and engineers collaborate closely, the product begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements.

We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.
Phase four: 
Deliver

Releasing to the World

The product, now fully realized, is introduced to the world. But our journey doesn't end there. We observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation.

We are committed to notifying clients as soon as possible if any unforeseen obstacles arise during implementation that affect the timeline.

Expectations

Estimated project length:

Services

Full-Service

Everything you need

to elevate your brand & digital presence.

Creative Team Retainers

Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work. 

You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.

Services

Product Photography

Show off your packaging.

Increase engagement.

Estimated Costs

Expires
October 31, 2023

Underbelly has created the following estimate based on our current understanding of the project and your unique needs and desired outcomes. 

Time & Materials Basis: This method ensures the flexibility needed to accommodate evolving project dynamics. We will meticulously track the actual time and materials invested in each phase or deliverable. Rest assured, you will only be billed for the resources consumed based on actual usage. This approach is particularly advantageous when the project’s scope may undergo adjustments during its course.

Not included in estimate
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