
Stronghold
Agency overview
Underbelly® is a full-service creative agency that helps businesses level up their digital presence. We build delightful websites, engaging applications, and provide access to top-notch creatives.
Project overview
Businesses in need of simple and powerful payment tools. Developers. Product owners.
Stronghold would like to increase engagement and performance of the website by improving pages, consolidating documentation, and repairing back-end automations.
Problem Statement
Stronghold is experiencing issues related to their website and zapier automations. By finding a partner to handle ad-hoc tasks, and occasional feature improvements, they'll be able to elevate their online presence.
Opportunities

Centralize all existing API docs

Updating Webflow site

Zapier integrations

Adhoc Creative Support

Fine tune & cleanup
Relevant work samples

Big Sky

CRV

Facebook Ads COVID Stickers

Insurance Web Application

Proxy

Front Conference
Process & Deliverables

Uncovering Potential
This phase is where curiosity meets intention. We will seek to understand the broader context, the user, the technological landscape, and the fundamental challenges. With these insights, we can create a roadmap forward and give you an estimate we can be confident in.
Crafting with precision
As we delve deeper into the project, we will craft solutions and uncover opportunities. We'll look at how the site is structured and work with you to build upon that foundation, the integrations, and the overall strategy.
The Intersection of Art and Engineering
As designers and engineers collaborate closely, the product begins to take shape in its final form. It's a dance between aesthetics and functionality, ensuring that our vision is realized while meeting all technical requirements.
Releasing to the World
As your launch date is ideally early September, we will work to deliver early and often. The Zapier bugs and pages will be released first, while we roll-out the api Documentation updates. But our journey doesn't end there. We'll observe, listen, and learn from users, taking their feedback as the seed for our next cycle of design and innovation.


Expectations
Once agreements are signed, we'll set up a kick-off call and begin onboarding our team. We may be able to start as early as Monday, Aug 21 if agreements are made.
Services
Full-Service
Everything you need
Creative Team Retainers
Grow your creative capabilities quickly without the time and risk of hiring internally. Together we will work on a time and materials basis to complete your prioritized work.
You will have a fixed monthly cost, and our team will be able to adapt to the roadmap and be able to pivot as you need without initiating costly change orders due to a constrained scope. We will work iteratively with you to plan each sprint, milestone and create the most value within the available time and budget.

Branding
The Notes on branding.
Services
Product Photography
Show off your packaging.
Estimated Costs
Underbelly® has created the following estimate based on our standards of quality at a rate of $225/hr. This approach will allow us to get to work the fastest.
Premium monthly support retainer: 3 days per month of creative support for $4,752 per month at $198 per hour. This approach will allow us to continuously deliver improvements to your brand & online presence.
Centralize API documentation migration to Readme: TBD