Sizzling Platter is a conglomerate of several restaurant chains in the great Salt Lake Valley which includes Dunkin’ Donuts, Red Robin, Little Caesars, and Sizzler. The SPLAT team approached Underbelly with the goal of overhauling its corporate website. Upon initial discussion, it was determined the priorities would be to improve interaction of prospective employees, better illustrate company culture, and share the SPLAT story in a more engaging light.
The goal for the site was also to simplify the flow so users could easily find pertinent information like contact information or employment opportunities. Additionally, Sizzling Platter wanted to be able to showcase all the current brands, as well as others acquired down the road.
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A Dash of Photography
The Underbelly team loves to incorporate custom photography whenever possible. We knew from day one we’d want to embark on a photoshoot for this project. We wanted crisp, clean photos taken at actual SPLAT locations around the valley, not boring stock photos. Not only did we get great shots on location, but we held an in-house photoshoot to get shots of ingredients like pepperoni, mushrooms, and even sprinkles! Pulling together high quality, custom photos allowed the best assets possible for our client and the site, nevermind the fact that it left us craving pizza and donuts every time we worked on the site.
Reaching A Broad Audience
It was important to make this revamped site inviting for both investors and potential employees. SPLAT is proud of the cultural diversity within their family. To celebrate this, we wanted to make the site inviting for all audiences. Throughout the site we showcase Sizzling Platter’s investment in their ever expanding SPLAT family, diversity, and strong company values.
We chose Squarespace for our content management system to allow for easy modification with a great custom design. Although the Squarespace Development Platform is still in its infancy, the development team was able to pour through documentation to create a beautiful website that combines Squarespace’s wonderful backend with React based front-end. Using React in conjunction with Axios, we were able to leverage the way Squarespace exposes site data to create clean, reusable components.
Delivering on our Promises
One of our primary goals for the Sizzling Platter redesign was to highlight their focus on company culture. Sizzling Platter strives to uphold a diverse culture and strong core values from the highest level of Stakeholders to potential employees. By tying in human elements throughout the site, we hope the SPLAT culture resonates with visitors as much as it did with our team!See it Live